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Arizona Pro-Marijuana Group Installs Father’s Day Billboard


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Regulate Marijuana Like Alcohol Arizona

A group of Arizona parents that formed a coalition to support the initiative to Regulate Marijuana Like Alcohol in Arizona is launching a pro-marijuana Father’s Day billboard in Phoenix.

Parents for Responsible Regulation (PRR) is a group of concerned parents that was created for the purpose of highlighting the benefits of regulating marijuana to protect teenagers. Their Father’s Day-themed billboard launches on Thursday, June 16. Upon launching, a news conference will be held in front of the billboard in downtown Phoenix (two blocks south of Chase Field on the southwest corner of 7th St. and Lincoln St.) at 10 a.m. MST.

Marijuana Billboard Arizona

“Our current system of marijuana prohibition has failed to keep marijuana out of the hands of teens. It forces marijuana sales into the underground market, where customers are never asked for ID and often exposed to other illegal products. In a regulated system, checks for proof of age would be mandatory and strictly enforced. I would do everything in my power to protect my children, and that’s why I am speaking out in support of regulating marijuana like alcohol,” mentioned PRR co-chair Sonia Martinez, an attorney and mother of two children, ages 9 and 10.

PRR co-chair Ryan Tracy, owner of C4 Labs and father of two children, ages 3 and 6, said, “The growing and selling of marijuana are currently being relegated to criminal enterprises, oftentimes including cartels and gangs. In an illegal market, suppliers cannot count on law enforcement officials to step in when business-related disputes occur, so they resort to violence. Meanwhile, law enforcement officials are spending time arresting and prosecuting adults for simple marijuana possession that would be better spent addressing more serious crimes.”


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Arizona legalized marijuana for recreational use in November 2020. The law allows adults aged 21+ to purchase, possess and use cannabis. State-licensed cannabis dispensaries began selling recreational marijuana in early 2021. There are over 150 dispensaries in Arizona — a majority of them are in populous areas such as Phoenix, Tucson and Flagstaff. Recreational cannabis delivery services began operating in 2024.  


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