Industry Blazers is a periodic Q&A that spotlights Arizona’s talented medical marijuana professionals who influence and grow the industry. Brought to you by a collaboration between AZmarijuana.com and Proven Media. If you know someone that is an Industry Blazer in Arizona, send us an email with their contact info.
Danielle Sedgwick | Jade Consulting & Entertainment, Leaf for Life Foundation, HITA
Sedgwick is a strategic partnerships and business development executive for the legal cannabis industry. She brings more than 17 years of experience in marketing, brand strategy, events production, and sales for B2B and B2C corporations.
Sedgwick’s foray into the cannabis space evolved naturally. Certified by the National Academy of Sports Medicine in nutrition and functional diagnostics, Her strong background in health and fitness motivated her to enter the cannabis space in early 2015. And her ability to build partnerships and strong business foundations, prompted her ascendance into many executive-level positions in the industry.
For three years, Sedgwick was influential in establishing a successful multi-state cannabis conference series. She served as the chief sales executive and events producer of more than eight, large-scale events, including: The Southwest Cannabis Conference and Expos held in Arizona, California and Texas; the Southeast Cannabis Conference and Expo in Florida; and the U.S. Cannabis Conferences in Arizona and Florida.
Sedgwick also co-founded Leaf for Life, a nonprofit organization focused on cannabis educational programs for veterans and families.
What is your favorite cannabis product, strain or flavor?
I’m a big fan of topicals and of course CBD. Being a former athlete and fitness competitor I’m always in pain from old sports injuries… iLAVA Touch is one of the faves.
Tell us your favorite thing about being a part of the cannabis business community?
I love this growing industry. It’s great to see people following their dreams and building their businesses. I got into the industry a few years ago because of my passion for startup companies.
What motivates you to work hard?
To provide for my family and travel abroad.
What is the best advice you’ve ever been given?
“Everything is Negotiable”
What’s a goal you hope to complete by the end of this year?
So many to name here… To grow an even stronger cannabis industry now that the Hemp Farm bill has been passed. We have a lot of work to do and I have been training for this for the past 5 years in the industry. I am excited to keep going hard.
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