Keef Brands, a major U.S. cannabis beverage brand, unveiled its new series of cutting edge beverages with alternative cannabinoids. Going beyond the traditional THC and CBD to develop products, Keef’s innovative formulations push the cannabis industry envelope by offering more functional effects ranging from stimulation, relaxation to possible neuropathic benefits.
An expansion of Keef Brands’ low-calorie and low-sugar Life H2O beverage line, the three newly released drinks highlight lesser known yet promising compounds found in the cannabis plant: THCv (studies have shown this cannabinoid to produce energizing effects, as well as the potential for suppressing one’s appetite); CBG (non-psychoactive with reported antibacterial, antimicrobial, and anti-inflammatory qualities); and CBN (reportedly can be used as a sleep aid).
“The new Keef Life H2O products with THCv, CBG and CBN mark the beginning of a new chapter that goes beyond using the traditional THC active ingredient, and work to enhance the functional properties and potential wellness benefits of our products in tandem with our focus on great taste and high bioavailability,” said Keef Brands CEO Travis Tharp. “The possibilities for integrating cannabis into every aspect of our lives, from fitness to rest to concentration and beyond, are nearly limitless. We as an industry and cannabis community are at the nascent stages of utilizing over 300 different active ingredients.”
The product line is now available for the first time in Colorado, with launches into additional states — potentially in Arizona, California, Colorado, Maine, Missouri, Ohio, Oklahoma, and Puerto Rico — later this year.