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Football Great Joe Montana Looking to Score with Marijuana

Montana Marijuana

By Paul Elias, Associated Press

(AP) โ€” Hall of Fame quarterback Joe Montana, looking to hit pay dirt in the legal marijuana industry, is part of a $75 million investment in a marijuana operator.

California-based Caliva said it will use the investment to grow a company that includes a farm, a retail store, distribution center and a delivery service. It also distributes its branded products in dozens of other retail outlets in the state.

Montana said his venture capital firm was investing in an industry he believes โ€œcan provide relief to many people and can make a serious impact on opioid use or addiction.โ€

Montana is the latest, and one of the most prominent, professional athletes to openly endorse marijuana use. Heisman trophy winner and retired NFL running back Ricky Williams and NBA Hall of Famer Bill Walton have been particularly outspoken in their embrace of marijuana. Super Bowl winning quarterback Jim McMahon, professional wrestling star Rob Van Dam and ultramarathon runner Avery Collins also publicly endorse marijuana.

In 2017, Montana took part in a $4.1 million investment in a company that produces and distributes marijuana-related news and entertainment.

Montana retired after the 1994 season, playing 13 years of his 15 year career with the San Francisco 49ers, which won four Super Bowls with him as starting quarterback.

AP Photo/Tony Avelar



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