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Martha Stewart Partners with Canadian Cannabis Firm

Martha CBD

By DeeAnn Durbin, Associated Press

(AP) — The domestic diva who brought us hemp yarn is now partnering with Canada’s Canopy Growth to develop new products containing CBD, a compound derived from hemp.

First to come, said Martha Stewart, will be a “sensible product for pets.”

Proponents say CBD offers health benefits from relieving pain to taming anxiety. Others urge caution until more research is done.

The U.S. legalized hemp cultivation at the end of last year, but the U.S. Food and Drug Administration recently warned that is still illegal to add CBD or THC — the compound that gives pot its high — to human or animal food and transport it over state lines. It has also cracked down on CBD-infused products that make health claims.

Others are already in the pet space despite the FDA’s warnings. Earlier this week, Denver-based cannabis company Dixie Brands said its pet wellness brand, Therabis, will begin selling hemp-based CBD soft chews for cats in April.

The global market for legal and illegal cannabis is estimated at $150 billion today, according to Euromonitor; by 2025, it estimates the legal market alone will be worth $166 billion.

Stewart’s tie-up with Canopy may not be a surprise to her fans. In 2015, she baked brownies on “The Martha Stewart Show” with marijuana aficionado Snoop Dogg, and hinted that Snoop could add a little weed if he wanted to.

The next year, Stewart and Snoop began hosting the VH1 talk show “Martha and Snoop’s Potluck Dinner Party.” Marijuana is often part of the banter.

Stewart could also help Canopy Growth and the larger cannabis industry reach new audiences, says Giadha Aguirre de Carcer, the CEO of New Frontier Data, a cannabis research firm. In a study last fall, New Frontier found that the fastest-growing group of cannabis users is older females whose kids are grown, not the tie-dyed hippies of old. They want brands they can trust with nice packaging — which is Stewart’s expertise.

Photo: Evan Agostini/Invision/AP



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