Five years before Arizona legalized medical marijuana, Nadeem Al-Hassan connected with marijuana industry experts to learn all about marijuana. After moving to Arizona, he met veteran Thomas Rimbach, and they decided to start a medical marijuana business together. That idea became Baked Bros, a medical marijuana edibles company.
With over 70% of Arizona’s dispensaries carrying Baked Bros’ products, the company has nearly maxed out their presence in Arizona’s medical marijuana industry, according to Phoenix Business Journal, and has decided to expand to California to explore a new market.
Al-Hassan said, “Arizona is definitely our egg, it’s our home base. At this point, we are just focusing on educating and advocating the product in dispensaries here in Arizona because we’re just about tapped out here.”
Before venturing into California, the company plans to build up stock and be prepared for a soft launch by the end of 2017. Al-Hassan hopes the California market will open up opportunities to expand to other states like Nevada.
Al-Hassan also said, “It’s amazing what this medication can really do to people to really change people’s lives. When you can give people a second chance, until you’ve experienced that or seen that firsthand and you can see that glow and see that health turnaround with individuals, there’s no other higher motivation, there’s just not.”
Baked Bros’ start was completely funded by Al-Hassan and Rimbach. The company’s gross sales have steadily increased by an average of 130-percent annually.
The company has also won several awards, such as best edibles brand from AZmarijuana.com’s Best of 2016 Awards. They’ve also won the most popular infused product in the Southwest Region at the Cann Awards for two years.
Al-Hassan said, “I think a big part of our success is that we built a very big network.”
Photo: fb.com/ bakedbrosthc