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Industry Blazer: Jason Vedadi of Story Cannabis

Jason Vedadi

“Industry Blazers” spotlights Arizona’s talented cannabis industry professionals who influence and grow the industry.  It is brought to you by a collaboration between and Proven Media.

Jason Vedadi is the CEO of Story Cannabis, a private, fast-growing multi-state cannabis company headquartered in Phoenix, Arizona. A longtime industry leader, Vedadi got his start in the industry by creating Modern Flower, which merged with Harvest Health and Recreation, where he played a crucial role in the company’s growth and eventual move to go public. From there, he built up Oasis Cannabis and primed the company for a successful sale to AYR Wellness Inc. Today, he leads Story Cannabis with intention, compassion, and a strong entrepreneurial spirit.

Vedadi is an expert in real estate development, finance, private equity fundraising, debt and equity, mergers and acquisitions, and joint ventures – all key skills for success in a rapidly evolving industry like cannabis. He developed this expertise through years of building successful mortgage, real estate development, and construction businesses, bringing in more than $1 billion in capital for projects across the United States. He made the leap to cannabis at a pivotal time in the industry and quickly led Harvest’s merger with Trulieve, creating the most profitable cannabis company in the United States at the time.

Beyond his ability to build strong client relationships, negotiate, and lead diverse teams, Jason is also a go-getter with a knack for solving difficult problems. His ambitious nature can be attributed to the strength and influence of his family, who had to flee Iran during the revolution the year he was born. Living in a household for immigrants, he first learned to speak Farsi before picking up English, and quickly learned the importance of determination and a can-do attitude. He’s since taken those skills and created an impressive vertically integrated multi-state operation.

Proven Media

Proven Media is an experienced, trusted public relations and marketing communications firm serving the cannabis industry since 2014. The agency was named a “Top 5 Most Powerful Cannabis PR Firm” by the Observer and serves license holders and ancillary brands.



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