Industry Blazers is a periodic Q&A that spotlights Arizona’s talented medical marijuana professionals who influence and grow the industry. Brought to you by a collaboration between AZmarijuana.com and Proven Media. Do you know someone that is an Industry Blazer in Arizona? If so, email us their name and contact info.
Parisa Rad | The Marijuana Momma, CEO MjMomma Consulting & Co-Market Leader of WomenGrow Phoenix
Parisa Mansouri-Rad, also known as “The Marijuana Momma,” is a marketing executive and medical marijuana advocate whose experience as the mom of a special needs child propelled her into the industry.
When spinal fusion surgery to correct scoliosis left her then 15-year-old daughter with a rare, life-threatening condition characterized by chronic abdominal pain, Parisa’s search for palliatives led her to medicinal marijuana.
After witnessing her daughter’s dramatic improvement, Parisa decided to leverage her marketing experience to re-brand the maligned marijuana industry through ongoing advocacy and education of the public on the benefits of marijuana.
Parisa graduated with honors from New Mexico State University with a major in Agriculture Business and a minor in Marketing. She serves as Co-Market Leader for Women Grow Phoenix Market & CEO of MjMomma Consulting LLC, a social media marketing agency.
What is your favorite marijuana product and/or strain(s)?
Durbon Poison and Blue Dream strains. Topicals by 420skincare. Edibles by 420Medibles.
Tell us your favorite thing about being a part of the marijuana business community?
I love the stories I hear! The passion that has built this amazing industry is why I love it!!
What about you or your company gets the most praise from customers?
The praise is most recognizable through the success of our clients’ businesses. Our agency is the magic behind the scenes. We love when our clients tell us how much their business has grown due to our hard work and customized marketing strategies.
What is something most people don’t know about you or your business?
Most people don’t know exactly what I do, but have heard of the brands our agency represents.
What is your favorite marijuana event? Why?
Women Grow because it was there that I met my now colleagues and friends!
Who are your business idols and role models? Why?
Marvina Thomas, because her business is built on helping others. Susan Hwang for her ability to dominate several markets and regions. DrChandra Macias, Chairwoman of Women Grow Phoenix because she’s a fairy, blessing other women with resources and guidance throughout the industry!
What is in your playlist that would surprise people who know you?
Cardi B – on repeat!
What was your last social media post?
It was about heading to the hospital with my now 17-year-old special needs daughter who’s my cannabis kid. Cannabis is a great medicine and helps my daughter’s many conditions.
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