Mon , July 15, 2019
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Custom Eblasts

AZmarijuana.com, Arizona’s #1 medical marijuana industry website, has two lists of emails that businesses can send custom eblasts to. Sending custom eblasts to the inboxes of your target market to promote deals, products, services and/or events is an excellent investment that can bring new customers to your business as well as increase visits/purchases from your current customers.

Why your business should invest in obtaining more customers:

– “Arizona’s medical cannabis market sales are expected to total $367 million in 2016. Medical sales are projected to climb to $681 million by 2020 with a compound annual growth rate of 17%.” – New Frontier Data, Arizona Medical Marijuana Industry Report

– “In 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction; medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one; spending $136 per transaction.”* – New Frontier Data, 2017 Cannabis Industry Annual Report

– *The average medical marijuana patient spends $4,964/year on medical marijuana.

Our Email List

Email List: As of June 1, 2019 this list has approximately 62,000 emails. The emails are primarily of Arizona medical marijuana patients (as well as some emails for prospective Arizona medical marijuana patients, marijuana advocates, and some marijuana industry businesses – owners, investors or employees).

Examples of Eblasts

View some eblasts that we’ve sent for clients to get ideas for your eblast:
Harvest
Curaleaf
Sky
Nature’s Medicines
Arizona Organix
Oasis
Health For Life
Timeless Vapes
Vapefruit
MPX
Baked Bros

Pricing & Payment

$1,500 per eblast sent to our email list
Scheduling:  Contact us to get our calendar availability for eblast send dates (we only send one eblast per day to keep the unsubscribe rate down; reserving a send date is based on first come first serve).
Payment: We accept all major credit cards, ACH/wire transfers and PayPal. Contact us to make payment. Payments must be made in advance to reserve a send date(s) for your eblast(s).
Ask yourself: “How much is each new customer worth to my business?” and “How beneficial would it be to my business to increase my current customers’ purchase frequency by once more per week or month?” Eblasts can send you new customers (that may become daily, weekly or monthly customers for years) as well as get your current customers to purchase from your business more frequently.

Design Process

Simply email us the following items at least 24 hours before your reserved eblast date (and by 3pm on Fridays if you have a weekend eblast date):

1) Subject Line (Ideal length is 25-50 characters. Max length is 100 characters. Max of 2 emojis.)
2) Preheader Text (optional) (Ideal length is 25 characters. No emojis.)
3) Text (optional) (Text will appear below the eblast image. Max length is 250 characters)
4) Link (The link will be added to your image.)
5) Image (If you have multiple images, simply combine them into one large image with Photoshop. Ideal size is 600px wide by less than 4,000px tall, and less than 1.5MB. Jpeg, png and gif accepted.)

We will use these documents to produce your eblast and send it on your reserved date (at approx 7 am).

Eblast date reservations are based on first come first serve. Contact us asap to inquire about calendar availability. (We only send one eblast per day, so availability is limited.)

Payment must be made upfront to reserve an eblast send date(s) Contact us to make payment.

Optimization & Analytics

Eblast design: Include enticing deals, products, services and/or events in your eblast that will appeal to the maximum amount of recipients (i.e., Promoting stuff that all medical marijuana patients can benefit from rather than just a segmented few — such as “first-time patients only” deals — will get your current patients to purchase from your business more frequently as well as entice new patients to purchase from your business).
Subject line: Make an enticing and generalized subject line to allure the maximum amount of people to open the eblast. The first 5 words in a subject line are vital because they are the words that are always visible in recipients’ inboxes whether they’re viewing their emails via a small or large screen (mobile device vs. desktop). The subject line is the “signpost” to the eblast, so provide recipients with an enticing sign so they will click on your email/eblast in their inbox.
Analytics: Upon your request, we will provide you with your eblast’s open  and click rates. Analytics can vary considerably for each eblast because every eblast promotes something unique. The biggest factor for increasing your eblast’s open and click-through rates is having an enticing subject line because it determines if a recipient opens, and thus, views the email.

Return on Investment (ROI)

Why your business should invest in obtaining more customers:

Eblasts are a great investment because they can get your business new customers as well as get your current customers to purchase more often from your business.

– *The average medical marijuana patient spends $4,964/year on medical marijuana.

– “In 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction; medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one; spending $136 per transaction.”* – New Frontier Data, 2017 Cannabis Industry Annual Report

Get An Eblast

Contact us here to purchase your eblast.

More Marketing Options

AZmarijuana.com also offers:
– Advertisements
– Branded articles
– Press release posting
– Product reviews
– Social media posts
– Event promotions

Contact us to learn more.

 

 

 

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