Wed , April 24, 2019
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Custom Eblasts

AZmarijuana.com, Arizona’s #1 medical marijuana industry website, has two lists of emails that businesses can send custom eblasts to. Sending custom eblasts to the inboxes of your target market to promote deals, products, services and/or events is an excellent investment that can bring new customers to your business as well as increase visits/purchases from your current customers.

Why your business should invest in obtaining more customers:

– ‚ÄúArizona‚Äôs medical cannabis market sales are expected to total $367 million in 2016. Medical sales are projected to climb to $681 million by 2020 with a compound annual growth rate of 17%.‚ÄĚ – New Frontier Data, Arizona Medical Marijuana Industry Report

– ‚ÄúIn 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction; medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one; spending $136 per transaction.‚ÄĚ* – New Frontier Data, 2017 Cannabis Industry Annual Report

– *The average medical marijuana patient spends $4,964/year on medical marijuana.

Our Email Lists

Main Email List: As of March 1, 2019 this list has approximately 51,000 emails. The emails are primarily of Arizona medical marijuana patients (as well as some emails for prospective Arizona medical marijuana patients, marijuana advocates, and some marijuana industry businesses – owners, investors or employees).

Business Email List: As of March 1, 2019 this list has approximately 850 emails. The emails are primarily of Arizona medical marijuana dispensaries (as well as other Arizona medical marijuana industry businesses, such as companies that make edibles, concentrates, vaporizers, etc). The emails range from owners and investors to employees.

Examples of Eblasts

View some eblasts that we’ve sent for clients to get ideas for your eblast:
Harvest
Curaleaf
AZ Natural Selections
Sunday Goods
Emerald
Encanto
UGD / Pura Earth
Baked Bros
Supurb Delivery
Sole Images

Pricing & Payment

– $1,500/eblast sent to our Main Email List
– $1,500/eblast sent to our Business Email List
Scheduling:  Contact us to get our calendar availability for eblast send dates (we only send one eblast per day to keep the unsubscribe rate down; reserving a send date is based on first come first serve).
Payment: We accept all major credit cards, ACH/wire transfers and PayPal. Contact us to make payment. Payments must be made in advance to reserve a send date(s) for your eblast(s).
Ask yourself: “How much is each new customer worth to my business?” and “How beneficial would it be to¬†my business to increase my current customers’ purchase frequency by once more per¬†week or month?” Eblasts can send you new customers (that may become daily, weekly or monthly customers for years) as well as get your current customers to purchase from your business more frequently.

Design Process

We let you design your eblast to your desires. Here’s how:
1. Build an eblast template via¬†Mailchimp.com (it’s free and easy to do!)
2. Create an enticing subject line for your eblast; for example: “5 New Deals from April 18-22 at ACME Dispensary!” (Please do not use¬†any¬†red-flagged words; for example:¬†“marijuana,” “cannabis,” “weed,” or “pot.” Eblast subscribers will see that the eblast¬†is sent by “AZmarijuana.com,” so they will already assume the eblast is marijuana-related, so there isn’t a need to use red-flagged words.)
3. We send eblasts at around 7AM. Or let us know if you would like a different send time.
4. Our eblast schedule is based on first come first serve. So contact us asap to learn calendar availability. Payment must be made upfront in full to reserve a send date. (We send only one eblast per day.)
5. Share your eblast template with us 24 hours before your send date.
6. Email us to confirm we received your eblast template. Include the subject line and your desired send date/time. If you don’t receive a reply from us within 12 hours, it means we didn’t receive your email, so, please contact us again.
7. Contact us to pay for the eblast(s)… Payment must be made to reserve a send date for your eblast(s).

Optimization & Analytics

Eblast design: Include enticing deals, products, services and/or events in your eblast that will appeal to the maximum amount of recipients (i.e., Promoting stuff that all medical marijuana patients can benefit from rather than just a¬†segmented few¬†—¬†such as “first-time patients only” deals — will get your current patients to purchase from your business more frequently as well as entice new patients to purchase from your business).
Subject line: Make an enticing and generalized subject line to allure the maximum amount of people to open the eblast. The first 5 words in a subject line are vital because they are the words that are always visible in recipients’ inboxes whether they’re viewing their emails via a small or large screen (mobile device vs. desktop). The subject line is the “signpost” to the eblast, so provide recipients with an enticing sign so they¬†will¬†click on your email/eblast in their inbox.
Analytics: Upon your request, we will provide you with your eblast’s open rate and click-through rate. Analytics¬†can vary considerably for each eblast because every eblast promotes something unique; The biggest factor for increasing your eblast’s open and click-through rates is having an enticing¬†subject line because it determines if a recipient opens/views the email.

Return on Investment (ROI)

Why your business should invest in obtaining more customers:

Eblasts are a great investment because they can get your business new customers as well as get your current customers to purchase more often from your business.

– *The average medical marijuana patient spends $4,964/year on medical marijuana.

– ‚ÄúIn 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction; medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one; spending $136 per transaction.‚ÄĚ* – New Frontier Data, 2017 Cannabis Industry Annual Report

Get An Eblast

Contact us here to purchase your eblast.

More Marketing Options

AZmarijuana.com also offers:
– Advertisements
– Branded articles
– Press release posting
– Product reviews
– Social media posts
– Event promotions

Contact us to learn more.

 

 

 

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