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4Front Buys Central Phoenix Dispensary with Cultivation License


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4Front Holdings, a retail and brand development company in the U.S. marijuana sector, has closed a dispensary acquisition in Arizona.

4Front has acquired PHX Interactive which manages vertically integrated license holder Greens Goddess Products, Inc. Greens Goddess currently owns the Herb’N dispensary in Phoenix. Along with the existing dispensary, the license allows for the operation of a cultivation and processing facility; however Greens Goddess has not developed that capacity yet.

“Given the expected regulatory expansion, we are excited to enter the Arizona market at an opportune time. It should allow us to capitalize on Cannex’s capabilities in Arizona, with an ability to build cultivation and processing space to spec,” said 4Front’s CEO, Josh Rosen. “We view this market as likely having ample supply to support a meaningful manufacturing and distribution business.”

Herb’N dispensary will continue to operate under its existing brand name, with plans to eventually re-brand as Mission, which is 4Front’s in-house brand of marijuana retail stores.


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Arizona legalized marijuana for recreational use in November 2020. The law allows adults aged 21+ to purchase, possess and use cannabis. State-licensed cannabis dispensaries began selling recreational marijuana in early 2021. There are over 150 dispensaries in Arizona — a majority of them are in populous areas such as Phoenix, Tucson and Flagstaff. Recreational cannabis delivery services began operating in 2024.  


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