Curaleaf, a leading international provider of consumer cannabis products, has unveiled the strategic national rebrand of its Select cannabis lifestyle brand across 15 U.S. states. Additionally, the company announced the launch of Select’s all-in-one, two-gram proprietary vape technology, Select Briq, as well as the expansion of its Select X Bites edibles portfolio with the launch of Live Rosin X Bites and High Dose X Bites.
Select Briq is a proprietary vape that reimagines the cannabis experience for everyday consumers. Developed in partnership with Advanced Vapor Devices, Select Briq is an all-in-one, two-gram vape filled with Select’s best-selling oils, Select Essentials and Select Elite. At launch, Select Briq will be available in Arizona, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, Pennsylvania with additional markets to follow in the coming months. Select Briq joins the brand’s proprietary hardware portfolio following the launch of Select Cliq in March 2022.
Select’s elevated visual identity coincides with the realignment of its product portfolio and refined focus on the core categories of premium oils, cutting edge hardware and next-level edibles. Dedicated to expanding access to innovative, high-quality cannabis products, Select offers a full suite of potent and flavorful products to elevate the experiences of culture-forward consumers across medical and adult-use markets.
Select’s X Bites edibles line, infused with the brand’s award-winning cannabis oil and proprietary encapsulation technology, will also expand to include Live Rosin X Bites and High Dose X Bites. Utilizing solventless live rosin and full-spectrum cannabinoids, Live Rosin X Bites are the truest representation of flower in edible form, while High Dose X Bites provide “seasoned explorers” with up to 50mg THC per bar and 10mg THC per piece for a stronger and longer cannabis experience. In the coming months, Live Rosin X Bites will launch in Arizona and Florida, while High Dose X Bites will launch in Arizona and Michigan followed by additional markets in the near future.
Select is currently available in 15 states including Arizona, Connecticut, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania and Utah.
Photo: Curaleaf / Select