Willie’s Reserve™ and Willie’s Remedy™, cannabis and hemp brands inspired by legendary musician and activist Willie Nelson, are proud to announce a year-long celebration of Willie Nelson’s 90th birthday. The celebrations for Willie reaching “Level 90” will launch on April 10th, 2023, and will be a tribute to Willie’s legendary career, advocacy and normalization of cannabis.
The year-long birthday celebration will include several exciting events and initiatives, including the WILLIE’S RESERVE™ “Gifts From Willie” Sweepstakes. It may be Willie’s birthday, but his fans are getting the gifts! Every entrant will receive a prize, with a grand prize of two tickets to LUCK REUNION 2024. Other prizes include autographed guitars, posters, and Willie’s book, Me and Paul: Untold Stories of a Fabled Friendship; Willie’s “Level 90” exclusive birthday merchandise, Willie Nelson’s Letters To America book, WILLIE’S REMEDY™ coffee, tea and sparkling water as well as other prizes and discounts.
Fans can enter the contest at www.williesreserve.com/willie-nelsons-90th-birthday and by visiting participating dispensaries in Arizona, Colorado, Nevada, Rhode Island, Missouri, or participating WILLIE’S REMEDY retailers in Virginia, Texas, Ohio, Illinois, Florida & Tennessee.
WILLIE’S RESERVE™, in partnership with the LUCK REUNION festival, will give fans the opportunity to record their own Happy Birthday message for Willie at the festival. Fans can also send Willie a Happy Birthday message via a special digital postcard accessible at retail and partner wholesale accounts in participating states, or online at www.williesreserve.com/happy-birthday-notes.
“Willie’s 90th birthday is not just an opportunity to celebrate Willie himself, but to recognize all that he has done to move forward, advocate and normalize cannabis,” said Andrew Davison, CEO of Long Play USA, the makers of WILLIE’S RESERVE™ and WILLIE’s REMEDY™.
At nearly 90 years young, Willie Nelson continues to astound audiences around the world. He recently won two Grammys; released a new album; was nominated for the 2023 Rock and Roll Hall of Fame in Cleveland, Ohio; and is planning on a full national tour scheduled this spring and summer.