Marijuana edibles makers in Colorado have started creating less potent edibles to appeal to novice marijuana users so that they don’t find themselves ingesting too strong of a dose and having undesirable effects.
Tim Cullen, who owns two dispensaries in the Denver area equated it to the difference between selling beer alongside liquor. He said, “No one buys a handle of JIm Beam and thinks they should drink all of that in one sitting. But people do want to eat an entire cookie, an entire piece of chocolate. So these products allow you to do that and not have a miserable experience.”
A new product lining recreational dispensary shelves is known as the “Rookie Cookie” and only contains 10 milligrams of THC. A dose this small would allow for a novice marijuana user to consume the entire thing and probably still be sober enough to operate a vehicle.
Similarly, Dixie Elixirs has put out a new soda that is 15 times less potent than that of their traditional recipe and is marketed as being “great for those who are new to THC or don’t like to share.”
The Growing Kitchen’s Holden Sprout, maker of the Rookie Cookie, said that, “For a long time, the medical market was a race to the strongest edibles. Now it’s a new market, and people want something that won’t get them so inebriated they’re not functional.”
Marijuana activists are hoping to change the public’s opinion on the dangers of over consuming marijuana as well. It is extremely common to hear a story about someone who “overdid it” and consumed too strong of a dose of an edible and “freaked out.”
It’s important that the newly legal marijuana industry ensure consumers have a safe and enjoyable time when they are inexperienced with marijuana.