Cresco Labs, one of the largest vertically integrated multi-state cannabis operators in the U.S., unveiled Sunnyside*, a new dispensary brand created to accelerate industry growth and shift people’s expectations and perceptions around shopping for cannabis from intimidation and doubt to curiosity and acceptance through a new retail and marketing approach.
“Our approach to Sunnyside* creates a framework for scale,” said Joe Caltabiano, Cresco Labs’ president and co-founder. “As we open locations in new states, we will create one of the largest dispensary brands in the U.S. with the best consumer experience. Our offerings and assortment decisions are rooted in supporting sustained growth. We will sell our full house of cannabis brands, as well as others in all key forms, to ensure we offer the most compelling assortment for our customers and maximize the success of our retail footprint.”
Sunnyside* is more than a dispensary—it’s a wellness-based retailer offering a holistic experience for anyone who considers, or would consider, cannabis to be an integral part of their personal wellness program. It aims to educate today’s diverse users on cannabis’ many positive benefits and provides one of the widest ranges of cannabis brands. A more sophisticated and familiar shopping destination that combines high-end design from healthcare, retail and hospitality, Sunnyside* elevates the value dispensaries can add to a community with a bright, welcoming aesthetic and convenient shopping whether in-store or online.
“The Sunnyside* retail experience was built to maximize customer data analytics and insights,” said Cris Rivera, vice president of consumer experience at Cresco Labs. “Not only will we have one of the most robust customer journey data-inputs in cannabis, but we will also collect insight on customer preference trends on new forms and flavors to inform our assortment and new product and services agenda.”
Photo: Business Wire