Verano Launches Swift Lifts as Standalone Pre-Roll Brand

Verano, a leading multi-state cannabis company, has announced the launch of Swift Lifts as an independent brand, offering a robust line-up of premium pre-roll offerings that are perfectly portioned and designed to deliver quality and convenience. Formerly part of the Verano namesake brand portfolio, the new Swift Lifts branded pre-rolls will initially be available for purchase at Verano’s Zen Leaf dispensaries and third-party partners in five core Verano markets – Arizona, Illinois, Maryland, New Jersey and Nevada – with plans to scale to Connecticut, Virginia, and MÜV dispensaries in Florida, in the future.

The Swift Lifts brand rollout demonstrates Verano’s ongoing focus on delivering strategic new product innovation in rapidly-expanding cannabis categories. Pre-rolled joints continue to be the fastest-growing product category in the industry, growing over 22% in 2025 compared to the prior year, and accounting for over 13% of total 2025 cannabis sales.

The new Swift Lifts product line includes:

• Short Lifts: Short Lifts are all about convenience without compromising quality. These pre-rolls are small in size but big on flavor, making them ideal for on-the-go moments or quick solo enjoyment. Each pack contains ten 0.35g pre-rolls, delivering smooth, approachable hits that are perfect for short sessions.
• Swift Lifts: Swift Lifts make getting lifted effortless. Perfectly balanced for potency and flavor, Swift Lifts are designed to fit seamlessly into any lifestyle. No fuss, no prep – just light up and enjoy. Each pack includes five 0.5g pre-rolls, delivering smooth, consistent hits that keep the day moving.
• Long Lifts: Long Lifts offer a full-gram experience perfect for slow, relaxing sessions. Each one-gram pre-roll burns evenly and delivers smooth, rich flavor from start to finish. Designed for extended enjoyment, they’re ideal for unwinding solo or sharing with friends.

Following the initial roll out, a large expansion of infused and coated Swift Lifts products will be available in select markets, including Diamond Infused Swift and Long Lifts, and Infused & Coated Short and Long Lifts.

“With the cannabis pre-rolled joint category experiencing significant growth and a wave of popularity over the last several years, the reimagined Swift Lifts brand offers consumers an intentional product for all of life’s moments,” said David Spreckman, Verano Chief Marketing Officer. “By maximizing product quality and functionality, Swift Lifts deliver premium full-flower in a size format applicable for each occasion, and we are so excited to re-introduce this beloved brand and continue elevating our market position within the fast-growing pre-roll category.”