Almost 50 years to the week after Woodstock – where it’s been rumored that 99% of attendees were smoking marijuana (albeit illegally) – Canada will see its first legal cannabis and music festival.
Tens of thousands of people ranging from the cannabis curious to aficionados will descend upon a 990-acre conservation park, creating an unprecedented, vibrant catalyst for cannabis culture. The first annual Journey Cannabis & Music Festival will light up the majestic Boyd Conservation Park in Vaughan, minutes from Toronto, from August 23-25, 2019.
“Cannabis has been a part of festival culture for decades; Consider that Woodstock is turning 50 this summer,” said Murray Milthorpe, chief experience officer of the event. “Now along comes the Journey Festival, which plans to disrupt the stigma of cannabis in Canada in a fun, safe and collective way. We extend a friendly invitation to our US neighbors to join us for the Journey.”
Journey will host North Americans at an outdoor oasis nestled within the headwaters of the two cities. The festival will feature award winning musicians, spectacular outdoor art installations to excite the senses, and world-class cuisine and beer to tantalize the taste buds. It will also feature a cannabis education and culture component called We-ed Talks, a speaker series designed to disrupt the stigma of cannabis. Global social media influencer, five-time New York Times bestselling author and one of the most sought-after public speakers alive, Gary Vaynerchuk (@GaryVee), will headline the series with special guests to follow.
“There’s a lot of merit-based reasons that cannabis needs to be in society,” said Vaynerchuk. “I think it needs to be regulated, but it needs to be in society. I’m thrilled to be a speaker at the inaugural Journey Festival. I’m bullish in tapping the opportunities within the cannabis space.”
The festival will take people on a three-day journey of celebration, conservation and education.