Colorado just implemented a big change in the appearance of marijuana edibles. The changes went into effect on October 1, and requires that edibles no longer look like animals, humans or fruit.
The state made this move to prevent edibles from appealing to adolescents, which sometimes causes accidental ingestion, according to The Denver Channel. The state is also requiring some changes to labeling regarding potency. These new rules apply to both medical and recreational marijuana products.
Mike Hartman of the Colorado Department of Revenue said, “Marijuana products in shape and branding should not be enticing to children and we want consumers to be educated about the potency of the products they are buying, these rules ensure that to be the case.”
Font size requirements on labels are now in place and potencies must be displayed in bold lettering with an outline shaped circle. Highlighting must also be used to display potency.
In regards to medical marijuana, testing for potency on flower and trim is required. Concentrates and other infused product rules regarding proficiency testing aren’t established. Labels on these types of products aren’t required to list potency. However, if companies do choose to include potencies, they must follow the new labeling requirements.