Playboy announced a new cannabis law reform and advocacy campaign that continues its decades-long work to push for legalization, decriminalization and destigmatization of cannabis. In its three-pronged campaign focused on policy, people, and culture, Playboy calls for nationwide legalization, creates mentorship and Playboy Foundation grant programs to support underrepresented entrepreneurs and those unjustly imprisoned, and hosts a week-long awareness campaign.
“Since its inception, Playboy has fought for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right,” Playboy stated. “For far too long, our nation’s policy toward cannabis has been backward and punitive, leading to decades of injustice in our legal system and to social stigma and shame. As stewards of an iconic champion of progress, it is our duty to carry on the work Playboy began over five decades ago, by advocating for marijuana law reform and promoting the positive roles cannabis plays in people’s lives as a form of recreation, free expression, and health. We are proud to commit our platforms and resources to support this cause and we are grateful for the partnership and support of the organizations playing leading roles in advocating for legislative reform, social justice, and cultural destigmatization.”
Playboy has long advocated for cannabis law reform and pushed the conversation forward. Fifty years ago this year, in 1970, Playboy became the proud founding donor of the National Organization for the Reform of Marijuana Laws (NORML). Notably, in 1969, Playboy published a professional assessment entitled “Pot: A Rational Approach,” and consistently, the pages of Playboy have declared boldly that the “war on drugs” and similar actions have created systemic inequality including in our criminal justice system.
Playboy’s cannabis law reform advocacy builds upon the company’s action plan on social justice for Black Americans announced in June. As part of this work, Playboy relaunched the Playboy Foundation and established an initial $250,000 fund to support organizations fighting injustice, and immediately donated $150,000 to organizations committed to Black liberation.
Playboy is committed to pushing boundaries through its editorial and product business, having the important conversations about social justice and freedoms, and doing the work to ensure Pleasure for All.