Rapper and music mogul Jay-Z announced Friday that his first line of cannabis products is launching. Monogram is a joint venture with California marijuana company Caliva.
The rapper joined Caliva in 2019 when he became the company’s Chief Brand Strategist, CBS News reported.
Monogram’s press release said it wants to “redefine what cannabis means to consumers today,” with “careful strain selection, meticulous cultivation practices and uncompromising quality.” The company’s website said experts grow the Monogram flower so that each plant receives “personalized attention.”
This is another company in Jay-Z’s extensive list of business ventures. The rapper made it into the elite club of entertainers who have become.
“In this position, Mr. Carter (Jay-Z) will focus on and work to increase the economic participation of citizens returning from incarceration – many of whom are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development,” the company stated.