Verano Launching Cannabis Beverage Brand In Arizona In August

Verano, a multi-state cannabis company, just announced the launch of Easy Landings, the company’s first dedicated beverage brand. Easy Landings will initially be available for purchase starting August 21st at Verano’s Zen Leaf dispensaries in Arizona, Illinois, Nevada, followed by New Jersey – with plans to scale across additional states in 2026 and beyond.

Designed to bring precision, flavor and flexibility to any occasion, Easy Landings beverages are crafted to be mixed seamlessly into any drink for a custom mocktail or enjoyed on their own. Initially launching in four delicious flavors including Lemon Lime, Watermelon, Mango and Black Cherry, Easy Landings beverages are designed to optimize taste, adaptability and simple dose control in a portable and flexible format.

Each 2 oz (60 ml) bottle of Easy Landings contains 100 mg of fast-acting THC, curated flavors and formulas to induce a predictable experience, with a capful measuring 5 mg of THC per serving.

“Residing at the intersection of trends favoring non-alcoholic beverages and increasing demand for alternative cannabis products and experiences, Easy Landings offers a strong value proposition for a broad range of consumers combining flavor, flexibility and portability that mixes well with everyday drinks and occasions,” said David Spreckman, Verano Chief Marketing Officer.