AZ Marijuana Arizona Marijuana Info
Mazor Collective, a leader in Arizona’s cannabis market, is making waves with an innovative campaign to promote its Sneakers cannabis brand. The campaign, aptly named “Smoke Sneakers for a Chance to Win $10,000 Cash,” takes a fresh and creative approach to marketing in a state where the cannabis industry has become increasingly competitive.
Customers who purchase a Sneakers five-pack of half-gram pre-rolls from any Arizona retailer between now and February 13, can use the unique code found on the card inside the packaging to enter. For full contest details, visit sneakerscash.com.
After 12 years in the cannabis industry, entrepreneur and brand builder Lilach Mazor Power, CEO of Mazor Collective, is no stranger to the evolving dynamics of the market. Reflecting on her journey, Mazor Power states, “What started as an opportunity to build something new and exciting has, in some places, become a race to the bottom. In Arizona, I’ve seen many brands focus solely on discounts to drive sales, which risks undervaluing the true essence of cannabis products.”
Faced with this challenge, Mazor Power and her team at Sneakers turned to innovation. “Our team jokingly remarked that it feels like we’re practically paying people to smoke,” she shares. “That’s when inspiration struck. We embraced the humor and leaned into boldness, launching this $10,000 giveaway to cut through the noise and remind consumers of the creativity that drives small businesses like ours.”
The campaign highlights the brand’s unique voice and serves as a case study for how small businesses can thrive amidst economic challenges in the cannabis sector. With Arizona’s market shifting from pioneer-driven growth to intense price competition, this campaign exemplifies how thoughtful branding and community engagement can make a difference.
As a trailblazer in the cannabis space, Mazor Power’s leadership has helped shape the industry in Arizona. Her efforts underscore the importance of balancing innovation with sustainability, ensuring small businesses remain competitive against larger corporations. Through initiatives like this campaign, she continues to champion creativity as a cornerstone of success.
Sneakers, part of the Mazor Collective portfolio which also includes Giving Tree Dispensary in Phoenix, is known for its high-quality products and its commitment to standing out in a crowded marketplace. The brand’s latest campaign reinforces its dedication to boldness, innovation, and consumer engagement. To learn more about Mazor Collective visit mazorcollective.com.
