As the pandemic-era boost to Supplemental Nutrition Assistance Program (SNAP) expired in many states last month, 41 million Americans saw their monthly benefits drop by $95 or more. At the same time, food costs increased 10.2%, leaving millions of American families facing a “hunger cliff” and turning to food banks to fill the gaps.
As part of its mission to enhance lives Wana Brands, in partnership with the Wana Brands Foundation, is deploying its third annual #4ward20 campaign in honor of the 4/20 holiday. This year, Wana Brands is donating to nine locally focused nonprofits that support underserved populations in the communities the brand serves.
“In an environment with both rising food costs and reduced financial support, many Americans are struggling to keep themselves and their families fed.” said Nancy Whiteman, CEO of Wana Brands and founder of the Wana Brands Foundation. “This 4/20, Wana Brands is skipping the usual barrage of marketing materials and not-so-sustainable swag to focus instead on one of the causes nearest to our hearts: fighting food insecurity. To increase our impact, the Wana Brands Foundation has committed to providing an additional $150,000 to food organizations that provide immediate food security relief as well as longer term approaches for solving our country’s food crisis.”
From April 14-23, Wana Brands will donate $1 per Wana product sold at participating dispensaries to support diverse organizations that offer unique approaches to fighting for health equity in their communities:
- Arizona Food Bank Network (Phoenix): Purchases of Wana from Harvest dispensaries will benefit The Arizona Food Bank, which develops solutions to end hunger through food banking, public policy and innovation to create a hunger-free Arizona.