Major League Baseball (MLB) will reportedly allow teams in the league to sell sponsorships to cannabis companies that market CBD products, as long as they meet certain criteria.
MLB has been among the more progressive professional sports organizations in the U.S. when it comes to cannabis, and this development represents another example of how the league is accepting marijuana.
In order for a team to sell a CBD sponsorship, a prospective company’s products must be certified by NSF International, a consumer safety and product-testing organization that sports leagues use, and the club must also receive authorization from the MLB commissioner’s office, reported SBJ.
The move was announced by the league in a conference call with team marketers.
MLB Chief Revenue Officer Noah Garden said that while certain cannabis brands have reached out about getting their CBD products certified, none have received that status yet.
“None of them are there yet, although around three to five [brands] are in process,” he was quoted as saying.
The league also said at the time that it was teaming with NSF International to analyze and certify legal, contaminant-free CBD products in order to allow teams to store them on club premises. It’s unclear if this latest development is directly related to that collaboration.