‘Anthem Bold’ Cannabis Products Now Available in Arizona

Curaleaf has announced the launch of Anthem Bold, a new infused pre-roll line that expands the company’s current Anthem brand portfolio. Anthem Bold is now available exclusively at Curaleaf dispensaries in Arizona, Illinois, New Jersey and New York, with a wholesale launch to follow.

Building on Anthem’s initial launch, Anthem Bold is Curaleaf’s newest premium pre-roll offering, taking the industry’s fastest-growing category to the next level. Known as an all-American pre-roll brand, Anthem’s premier product Anthem Classic launched in April, offering a quality experience for the everyday consumer. Crafted with care, the new Anthem Bold delivers premium, high-potency flower for consumers looking to elevate any evening. Anthem Bold infuses Anthem premium flower with THCA diamonds and strain-specific terpenes for enhanced flavor and a purely potent boost, averaging around 40% THC.

With Anthem Bold, customers and patients can choose from two bold flavor and product format experiences, in half gram 5-packs and one-gram single pre-rolls, with either a sweet wood tip or glass tip:

– Flavor-forward strain experience, enhanced with a sweet wood tip: Nostalgic sweet wood tips pair with punchy, fruit-forward strains to enhance flavor, rolling out with Blue Raspberry Kush (Indica), Pineapple Haze (Sativa), and Watermelon Z (Hybrid).

– Cannabis-forward, loud & iconic signature strain experience, enhanced with a glass tip: Anthem Bold’s glass tip option offers loud and iconic signature strains, for those who want the full expression of legendary genetics including Blue Dream (Hybrid), King Louis XIII (Indica), and Acapulco Gold (Sativa).

The brand’s cylindrical design, inspired by American tradition, features natural hemp paper for a smooth, even burn, every time. Anthem is committed to serving both adult-use and medical patients, offering a premium experience that delivers consistency, smoothness, and uncompromising quality. According to BDSA, pre-rolls are the fastest-growing category in the cannabis space, and now infused pre-roll sales account for 45% of the overall pre-roll category, and as high as 70% in some markets. Anthem Bold marks a significant step in establishing Anthem as a true national brand synonymous with quality, consistency, and American innovation.

Together, Anthem Classic and Anthem Bold offer consumers a full spectrum of pre-roll options under a single, national brand, nodding to classic Americana while excelling within today’s competitive pre-roll category. Both Anthem Classic and Anthem Bold will be available at select Curaleaf dispensaries across Arizona, Illinois, New Jersey, and New York, with continued expansion into additional retail anticipated in the coming months. In addition to those states, Anthem Classic is also available to customers and patients in Massachusetts, and Florida.

To learn more about Anthem, and find locations to purchase products in Arizona, New York, New Jersey, Illinois, Massachusetts, and Florida, please visit anthemcannabisusa.com.