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Proven Media Selected as PR Agency of Record for the Arizona Dispensaries Association


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Kim Prince

Proven Media, a leading public relations agency specializing in the cannabis industry, has been named the PR Agency of Record for the Arizona Dispensaries Association (ADA). With a track record and an extensive portfolio in cannabis PR, Proven Media was selected for its expertise and deep-rooted commitment to advancing the industry. As the ADA’s strategic PR partner, Proven Media will support the organization in amplifying its advocacy, outreach, and member-driven initiatives statewide.

Established in 2014, Proven Media is led by founder and CEO Kim Prince, a highly regarded figure in the cannabis sector. Prince, recently recognized by AZ Big Media as one of the “Most Influential Women in the Cannabis Industry” and by the Green Market Report as a “Notable Leader,” has propelled the agency to the forefront of cannabis communications. Under her leadership, Proven Media has been named a “Top 5 Most Powerful Cannabis PR Firm” and is the creator of the highly successful Meet the Cannabis Press Events, which connect industry leaders with top-tier media professionals.

“Being named the PR Agency of Record for the Arizona Dispensaries Association is an honor that underscores our dedication to the cannabis industry,” said Prince. “We are committed to supporting ADA’s mission and values, advocating for sensible policies, and sharing the stories of the passionate people behind Arizona’s dispensaries and cannabis community.”

Proven Media’s national presence allows it to work closely with both licensed operators and ancillary businesses across the country. This nationwide reach will be leveraged to highlight Arizona’s progressive role in the cannabis sector and strengthen ADA’s influence in both local and national conversations.

Through strategic media relations, educational initiatives, and advocacy campaigns, Proven Media aims to support ADA’s goal of furthering cannabis policy reform, driving economic growth, and fostering a strong and sustainable cannabis ecosystem in Arizona.

For more information, visit provenmedia.com.


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Arizona legalized marijuana for recreational use in November 2020. The law allows adults aged 21+ to purchase, possess and use cannabis. State-licensed cannabis dispensaries began selling recreational marijuana in early 2021. There are over 150 dispensaries in Arizona — a majority of them are in populous areas such as Phoenix, Tucson and Flagstaff. Recreational cannabis delivery services began operating in 2024.  


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