There is a new emerging market in the U.S. marijuana (medical and recreational) industry: women.
According to a 2014 report by the National Association of Women Business Owners, women-owned companies account for approximately 30% of all U.S. businesses, the majority of which are nonprofits. But, Women Grow, a network for women in the U.S. marijuana industry, estimates that about 20% of marijuana business owners in the U.S. are female. And this number is quickly growing.
“As knowledge [about marijuana] has changed, you can get incredibly strong products and incredibly sophisticated products that aren’t as strong,” said a marijuana industry businesswoman. “Much like a woman would walk into a liquor store and buy wine instead of Everclear, that’s what’s going on on the marijuana side.”
The percentage of women in the medical marijuana patient population in Colorado has grown from 28.5% in 2009 to 35% in 2015. And this trend extends nationwide.
Many women-focused networking events and groups are flourishing nationwide and are available to women interested in entering and growing their business(es) in the marijuana industry.