New Frontier Data, a data provider in the cannabis industry, in partnership with the payments processor Square, released the first volume of its newest CBD series, U.S. CBD Consumer Report: Archetypes and Preferences.
Based on the largest U.S. CBD consumer survey to date, the report analyzes and outlines nine unique consumer and non-consumer archetypes.
Key findings from the report:
– 60% of American CBD consumers report using CBD for some form of unwinding (e.g., relaxation, relieving stress or anxiety reduction).
– CBD purchasers aged 35-54 are most likely (21%) of any group to spend over $100 per month on CBD.
– 29% of Americans reported being likely to purchase CBD in the following six months.
– 18% of Americans have tried CBD and 86% of Americans know of CBD.
– 40% of CBD consumers report using CBD at least once a week.
New Frontier Data noted that CBD popularity is sweeping across the world, but the United States currently represents the largest market for CBD products.
“Our research shows that 1 in 5 Americans have used CBD, which demonstrates a major jump in consumer interest in the sector,” said New Frontier Data.