San Diego is a city known for its craft beer, so it should come as no surprise that the city would be the birthplace of California’s first alcohol-removed, cannabis-infused craft beer.
High Style Brewing Company launched their new pale ale-inspired craft brew, Coastal Haze, at the March & Ash dispensary in San Diego.
“Getting to market has been quite the process, however, we want to thank the California Department of Health (CDPH) and Bureau of Cannabis Control (BCC) for their communication and guidance in helping us bring the first state-certified product in this new category to California,” states Lyden Henderson, COO of High Style. “The reception and feedback we received at our launch event were phenomenal. The dispensary sold out of their initial order of Coastal Haze that night.”
The founders of High Style first conceptualized the idea of a cannabis-infused beer almost two years ago. It was clear to them that federally regulated alcohol products would not be allowed to be infused with federally illegal cannabis, so they knew their first hurdle would be to produce a truly great-tasting, non-alcoholic beer. In September of 2018, High Style poured non-infused samples (containing no THC) to over 2,000 satisfied attendees at the SD Reader Burgers & Beer event.
“While we were busy formulating our beverage, the State of California was hard at work formulating regulations,” Henderson said. “Packaging, labeling, childproofing and testing requirements were constantly evolving and ultimately ended up pushing back our launch. The various state agencies did an amazing job of responding to our questions and concerns in a timely manner, ensuring that we went to market with their blessing.”
Photo: High Style Brewing Company