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On January 9, shoe retailer DSW ordered 54,960 hemp-derived cannabidiol (CBD) personal care products from Green Growth Brands. 96 US-based DSW stores will carry the CBD products.
“We have seen recent shifts in consumer behavior accelerate changes in the retail industry,” said Roger Rawlins, CEO of DSW Inc. “North America’s widespread adoption of the use of CBD products is one of the best examples of these shifts, and we could not be more excited about our partnership with Green Growth Brands and the introduction of their products to our customers.”
This follows a successful test phase conducted last autumn in which Green Growth Brands sold select Seventh Sense CBD products in 10 DSW stores. During the first 10 weeks of the test period, 74.4% of product presented on shelves was sold, significantly exceeding expectations.
“DSW is the number one full line adult footwear specialty retailer in North America,” said Peter Horvath, CEO of Green Growth Brands. “They have revolutionized shopping for shoes and accessories and we are thrilled they chose to partner with our company, allowing us to introduce a new product category to their customers.”
DSW Inc. is headquartered in Columbus, Ohio and in fiscal 2017, generated $2.8 billion in net sales through its retail network comprising 10.5 million square feet of stores and approximately 12,000 associates. Accessories, including beauty and wellness products, is a growing category for DSW and will continue to be a component of its growth strategy.
