AZ Cannabis Brand Timeless Announces New Shred for the Cure Campaign

Timeless, an Arizona-based lifestyle brand leading the way in cannabis culture, announced the third annual Shred for the Cure campaign in partnership with brain cancer survivor DJ Stewart in an initiative to benefit the Head for the Cure Foundation, a nonprofit dedicated to raising awareness and funding for the battle against brain cancer. Over the past two years, the campaign has raised over $58,000 for Head for the Cure.

DJ Stewart is a skateboarder and cannabis advocate from Kansas City who has dedicated his life to raising awareness for brain cancer and the impact cannabis had on his healing journey. Stewart and his wife Erin, who served as his caregiver, now work directly with Head for the Cure to support the foundation’s mission to eradicate brain cancer.

“For the first couple years of my diagnosis, Erin and I supported Head for the Cure in the typical ways, but I always wanted to do more,” said DJ Stewart. “Erin and I decided to sell our house and buy an RV so we could travel the country going to different Head for the Cure events. I love getting to interact with other survivors and people who are going through what I went through, and it is just as gratifying to see Erin interact with caregivers and bring them the same kind of joy that I get to bring to survivors.”

Shred for the Cure returns this year with a fundraising goal of $42,000 across six markets: Arizona, California, Missouri, New Jersey, Illinois, and Oklahoma. From May 15th through June 30th, consumers in these six markets can purchase a limited-edition Timeless flip case and battery combo designed by Kansas City artist John F. Malta in which all profits will be donated to Head for the Cure. In addition, participating dispensary partners will be making donations directly to Head for the Cure in the states where they are based to ensure maximum impact for their communities.

“DJ and Erin are extraordinary human beings who have been through tough times and came out on the other side inspired to help people,” said Kyle Webb, VP of Marketing at Timeless. “Timeless is proud to support their cause for the third consecutive year. Since our inaugural campaign in 2023, Shred for the Cure has gone beyond a fundraising initiative to become a cultural and community-building event, which embodies what we at Timeless are all about.”

To learn more about Shred for the Cure and correlating events, please visit www.instagram.com/alwaystimeless.co