Cresco Labs announced the launch of its newest cannabis brand, Good News. The brand embraces cannabis’ ability to address the responsibly fun and social occasions that are typically associated with alcohol consumption. The Good News product line delivers a quality, safe, and consistent cannabis experience through easy to use and benefit-forward forms, including pre-rolled shorties, disposable vape pens and gummy edibles focused on occasion and mood benefits.
“There are many social occasions that exist today where cannabis is currently not playing a major role and has historically not been marketed to socially-minded consumers like beer, wine and spirits have always been,” said Greg Butler of Cresco Labs. “With Good News, we’re focused on making cannabis part of the consideration, approachable and fun. Cannabis is increasingly becoming a part of our daily lives and playing a larger role during occasions where we want a little ‘me time’, to laugh and find ways to have a break during these difficult times. After a successful soft launch in Illinois and California, we’re excited to expand Good News availability to all of our operational states.”
Good News does not require a consumer to understand the complexity of terpenes and strains, and instead relies on formulations with specific, easy to understand mindsets and benefits. The product line includes pre-rolled shorties (3.5g total: seven, .5 gram joints), disposable vape pens (300mg per pen), and gummy edibles made with oil that retains the inherent effects that only marijuana can deliver (100mg total: ten, 10mg gummies per pack). Each product is sold in approachable packaging and crafted with consumers’ desired mood in mind — Me Time (Indica), Brunch (Hybrid), Friyay (Sativa) and Vegas (Sativa).
Good News products are available in Illinois and California, and will soon be available at Cresco Labs’ national dispensary chain, Sunnyside, which has locations in Arizona, Illinois, Massachusetts, New York, Ohio, and Pennsylvania.