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Select brand has reached an agreement with cultural authority Rolling Stone to expand the co-branded “Rolling Stone by Select” line to additional markets across the US. The cannabis products that are “Made for Music” will launch in Arizona, California and Massachusetts in early 2022.
Select, a brand owned by Curaleaf, is the leading lifestyle brand in cannabis, and proudly announced its strategic partnership with Rolling Stone last June when its line of high-quality products celebrating the symbiotic relationship between music and cannabis became available in Nevada.
The products that will launch include three vape offerings curated by Rolling Stone, which capture the essence of genre-defining sounds in music history: a berry-forward “Overdrive” Sativa, a fruity and calming “Phaser” Hybrid as well as a complex and full-bodied “Reverb” Indica. Each cartridge contains Select’s premium Elite cannabis oil and is housed in its new and proprietary Cliq pod system. These gravity-fed pods encased in durable stainless steel utilize an “auto draw” feature and allow for variable battery voltage, creating bespoke potency experiences tailored to each consumer’s preferences.
“We are thrilled to introduce Rolling Stone by Select products to these new markets after receiving overwhelming support from our customers in Nevada,” said Joe Bayern, CEO of Curaleaf. “Rolling Stone has been covering cannabis with authentic, hard hitting journalism and amplifying the synergies between music, cannabis, and culture for over fifty years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption.”
Rolling Stone by Select products are currently available in dispensaries across Nevada and will soon launch in states such as Arizona, California and Massachusetts. For more information on product availability, please visit www.selectcannabis.com/find-us
