Columbia Care has announced the launch of its first internally developed cannabis lifestyle brand, Seed & Strain. The brand was created to provide both adult use and medical consumers with a credible and consistent suite of premium and powerful cannabis products.
Seed & Strain flower products are launching immediately in Massachusetts, Illinois, and Delaware, with plans to quickly expand the brand rollout to markets in Arizona, California, and Florida.
“This brand was born to meet the needs of today’s cannabis customer,” said Nicholas Vita, CEO of Columbia Care. “Our largest customer segments shared concerns over the quality and consistency of adult use products, namely that the same attention to detail and standards that exist in medical don’t always apply to the adult use market.”
Over the coming weeks and months, consumers will see product offerings such as tinctures, pre-rolls, vape kits, and topicals added to the first wave of flower products hitting the shelves.
“Operating across one of the broadest and most diverse portfolios of vertically integrated markets in the country, we see not just an opportunity but a responsibility to build national brands that customers and patients can trust and rely on,” said Jesse Channon, Chief Growth Officer of Columbia Care.